John Hammock serves as President of LEDX Sports, bringing more than 20 years of executive leadership experience across the technology, sports, and audiovisual industries. Known for his visionary leadership style and passion for innovation, John has successfully guided organizations through periods of rapid growth, transformation, and evolving market demands.
John’s passion for sports technology began in 2010 when he became CEO of Viewcast, where he led the development of innovative software solutions that enabled broadcasters and carriers to deliver high-quality live sports streaming to mobile devices. His work helped support the early evolution of mobile sports broadcasting and established his long-standing connection to the sports technology industry.
In 2016, John joined Fair-Play Scoreboards as Chief Sales and Marketing Officer, where he played a key role in driving revenue growth, expanding market presence, and strengthening the company’s position within the sports venue and scoreboard industry. Throughout his career, John has worked closely alongside Nicholas Fazio and other members of the LEDX leadership team on a variety of successful ventures and strategic initiatives, building strong professional relationships grounded in innovation and shared vision.
At LEDX Sports, John leads the company’s sports division with a focus on growth, innovation, and delivering cutting-edge LED and display solutions for sports venues and organizations. His extensive industry knowledge, strategic mindset, and passion for sports technology continue to help position LEDX Sports as a trusted partner within the evolving sports entertainment landscape.
Chief Executive Officer
Chief Operations Officer
Chief Revenue Officer